Features  |   March 2013
Website Improvements Speak to Society’s Expanding Communications Efforts
Article Information
Advocacy and Legislative Issues / Quality Improvement / Features
Features   |   March 2013
Website Improvements Speak to Society’s Expanding Communications Efforts
ASA Monitor 03 2013, Vol.77, 12.
ASA Monitor 03 2013, Vol.77, 12.
The ASA website will be undergoing some exciting changes in 2013. Since the site’s initial redesign more than two years ago, we have consistently encouraged member feedback and have actively been putting plans in place to incorporate that feedback. In 2012, we focused on improving the site’s speed, performance and search experience. And while we realize our work here will never be completely “finished,” it has helped pave the way for even bigger and more extensive updates to the site.
A lot of the feedback we hear from members deals with the fact that there is so much great content on the site, but it seems difficult to find exactly what they are looking for. And with such limited time available to us to search for a guideline or pay our dues, this can be frustrating. In order to address this issue, we took a look at the parts of the site that immediately needed to be more accessible to users. Using anecdotal data, analytics of the site and popular search terms, we put together a new proposed menu structure to help make locating what members are looking to access less cumbersome. The new navigation menus were organized by topic (Membership, Advocacy, Education, etc.) rather than by audience as the site is currently architected.
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