Committees  |   November 2014
When Seconds Count Stories: Make ASA Messages Resonate
Author Affiliations
  • Kenneth Elmassian, D.O.
    Committee on Communications
    Chair
Article Information
Cardiovascular Anesthesia / Education / CPD / Gastrointestinal and Hepatic Systems / Obstetric Anesthesia / Pediatric Anesthesia / Respiratory System / Committees
Committees   |   November 2014
When Seconds Count Stories: Make ASA Messages Resonate
ASA Monitor 11 2014, Vol.78, 32-33.
ASA Monitor 11 2014, Vol.78, 32-33.

“It must have happened in seconds. My lungs shut down and heart stopped beating and my blood pressure dropped to zero. I was dead for 37 seconds. I wouldn’t be here today if I didn’t have two very seasoned, experienced physician anesthesiologists.”

This is the story of Stephanie Arnold, a mother who suffered an amniotic fluid embolism during childbirth. More than any data, research or study, the story demonstrates the importance of patient-centered, physician-led care in a way that resonates and is memorable. Storytelling is one of the oldest forms of communication, and it is used to help convey complex topics, evoke emotion and inspire people to take action.
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