Committees  |   April 2015
Record-Breaking Social Media Engagement, Nationwide Member Activity Fuels Inaugural Physician Anesthesiologists Week
Author Affiliations
  • Kenneth Elmassian, D.O.
    Committee on Communications
    Chair
Article Information
Patient Safety / Committees
Committees   |   April 2015
Record-Breaking Social Media Engagement, Nationwide Member Activity Fuels Inaugural Physician Anesthesiologists Week
ASA Monitor 04 2015, Vol.79, 46-47.
ASA Monitor 04 2015, Vol.79, 46-47.
ASA members from coast to coast championed the specialty during Physician Anesthesiologists Week 2015, alerting policymakers, the media and the public that when seconds count, physician anesthesiologists save lives.
During the week, messages about the role physician anesthesiologist’s play in protecting patient safety reached key audiences through social media engagement, state and local proclamations, local media outreach, online engagement and in-person meetings with colleagues and legislators.
Social Media Engagement: Facebook, Twitter, Instagram and LinkedIn included a surplus of physician-led care messages during the week. On Twitter, the #PhysAnesWk15 hashtag was used in 477 tweets by 149 participants, leading to 761,369 overall impressions. A Facebook post highlighting a Detroit News letter to the editor on the week broke ASA social media records, reaching 21,384 people, attracting 1,360 clicks and 265 likes, comments and shares.
First Page Preview
First page PDF preview
First page PDF preview ×
View Large
0 Comments
Submit a Comment
Submit A Comment

Contributors must reveal any conflict of interest. Comments are moderated.

Name
Affiliation & Institution
I have a potential conflict of interest
Comment Title
Comment


This feature is available to Subscribers Only
ASA Member Login or Create an Account ×