Features  |   April 2014
This Is ‘Off the Record’… Right? ASA Trains Members to Become Society Spokespeople and Message Ambassadors
Author Affiliations
  • Kraig Scott de Lanzac, M.D.
    Committee on Communications
Article Information
Cardiovascular Anesthesia / Education / CPD / Ophthalmologic Anesthesia / Patient Safety / Respiratory System / Technology / Equipment / Monitoring / Features
Features   |   April 2014
This Is ‘Off the Record’… Right? ASA Trains Members to Become Society Spokespeople and Message Ambassadors
ASA Monitor 04 2014, Vol.78, 24-27.
ASA Monitor 04 2014, Vol.78, 24-27.
If you ever find yourself asking the question above, know two things: First, nothing is ever off the record, and second, the quote that follows will probably become the centerpiece of the interview. In the days of 24-hour news coverage, blogs, websites, YouTube and television programs looking for salacious topics to discuss with their expert panels, not only is everything “on the record” but it also lives on an easily searchable digital record that can last forever. Thus, now more than ever, it is important to make sure physician anesthesiologists effectively communicate our messages to the public, legislators and policymakers, our patients, and reporters.
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