Features  |   April 2014
Building Relationships With the Media: How Helping Them Helps You and the Specialty
Author Affiliations
  • Kenneth Elmassian, D.O.
    Committee on Communications
    Chair
Article Information
Patient Safety / Practice Management / Technology / Equipment / Monitoring / Advocacy and Legislative Issues / Features
Features   |   April 2014
Building Relationships With the Media: How Helping Them Helps You and the Specialty
ASA Monitor 04 2014, Vol.78, 18-19.
ASA Monitor 04 2014, Vol.78, 18-19.
No matter your opinion of news and the media, the world watches it, reads it and now even Tweets it. For centuries, the media has played an important role in society, reporting on all topics of interest, personalities and governments. Cast as “The Fourth Estate” in 1787 by Edmund Burke, a British politician who noted the first three estates of British Parliament and then said, “but in the reporter’s gallery yonder, there sits a fourth estate more important far than them all.” This is the first known published reference to the media and the powerful role it plays in shaping public opinion.
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